All Things Chromatography

Analtech Video Campaign Inducted into Viral Marketing Hall of Fame

NEWARK, DE - Analtech, Inc., the only U.S.-based manufacturer of thin layer chromatography plates, was inducted today into MarketingSherpa's 2009 Viral Marketing Hall of Fame for the company's viral video, "The Adventures of Ana L'Tech."

This is the fifth year MarketingSherpa, a research firm specializing in tracking what works in all aspects of marketing, has inducted members into the Hall of Fame. This year's inductees include:
    •    Analtech's Adventures of Ana L'Tech Video
    •    Atlassian's Stimulus Package
    •    California State Parks Foundation's Friend Get A Friend
    •    Disney's What Will You Celebrate?
    •    Grasshopper's Chocolate Covered Grasshopper Mailing
    •    Microsoft's I Am Enabled
    •    Rita's Italian Ice Mystery Flavor

 

"This is a great honor," said Analtech General Manager Steven Miles, "We've enjoyed great feedback from our customers and colleagues for this project - we're proud to now receive this recognition from MarketingSherpa."

The video was produced by the Delaware Film Company and written and directed by Christopher Stout.

"I am proud of the work done by everyone in this project," Stout said. "This recognition from MarketingSherpa demonstrates that every company, regardless of how much of a niche their market is, can benefit from a well produced viral campaign."

Since the launch of "The Adventures of Ana L'Tech" in September of 2008, the video has been featured on dozens of web sites and blogs around the world and has received praise from those in both the scientific and comedic communities.
 
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Topics: Adventures of Ana, Viral Video, chromatography